Social Media Specialist

We are looking for a driven Social Media Specialist to develop and maintain the on line presence for Local Philly Deals.

What does a Social Media Specialist do?

The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” our solutions by providing support to current and prospective customers.

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images or video) that builds meaningful connections and encourages followers and fans to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each platform
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other team members to manage reputation, identify key players and coordinate actions

• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail, and customer oriented with good multitasking and organizational ability
• Fluency in English
• Studying towards or recently completed a BS in Communications, Marketing, Business, New Media or Public Relations.

This position is an UNPAID internship that is open to candidates who are currently at College or who have recently graduated. You will be expected to commit a minimum of 10 hours per week which can be worked remotely or from our corporate office in Philadelphia.